I recently spent a month in Vietnam. My last trip to Southeast Asia was ten years ago, and WiFi was something you wanted but it wasn’t readily available.

But that’s no longer the case. Everywhere I went, there was free WiFi. Even many of the buses had WiFi (and it worked!).

Retailers in Vietnam are on to something: According to data from Cisco, 96% of consumers prefer to shop at stores that have free WiFi, and they’re also more likely to return. And Oracle found that almost 60% of shoppers actually demand in-store WiFi.

Let’s dive into what WiFi marketing is and how retailers owners can leverage it to improve their businesses.

WiFi marketing is when retailers provide wireless internet access to shoppers and then use that as a channel to communicate messages and promotions. It’s just one of the many ways that physical retailers such as cafes, billiard rooms, libraries, gyms, restaurants, wedding halls, exhibition centers, etc. are embracing the digital world — and creating a multichannel experience for their shoppers in the process.

 

Here’s how it looks: You walk into a store and join the in-store WiFi network. Upon joining, your phone will redirect to a screen, or splash page, where you’ll likely see a message from the store and more information about the network and its terms of us. You’ll agree to those terms and possibly provide something like an email address or access to your Facebook profile to gain access to the network.

Basically, your WiFi will have a coverage area, likely within the borders of your store. Anyone on a WiFi-enabled device, from smartphones to tablets to laptops, will be able to see and connect to your WiFi network.

For the customer:

Convenience: Customers have access to a potentially faster network than their cell phone service provider’s, and they can also save on data usage.

Improved shopping experience: Almost 62% of businesses that provide free WiFi report that their customers stay longer, according to Devicescape survey. This could indicate that shoppers are enjoying their in-store experiences more, and therefore willing to spend more time with your brand.

For the merchant owers：

The benefits of WiFi Marketing router for merchant owners are numerous. Let’s explore the benefits of WiFi Marketing router and utilizing a guest WiFi access point. 

Brand awareness: WiFi advertising increases your brand awareness. By repeatedly showcasing your brand information and advertising slogans, NB01 advertising router makes your brand the top priority for customers.

Increase your sales: Through the merchant advertising page gifted by NB01, you can promote products, services, and discounts to your store's WiFi connectors at any time, attracting customers to place orders and make purchases.

Obtain customer contact information: The merchant owner provides free WiFi by requesting customers to log in using email or phone number. Once connected, NB01's WiFi system will record and provide this information for you under the customer's authorization, which helps you strengthen your connection with customers through email and phone numbers, making it an unparalleled valuable asset.

Using WiFi advertising to retain lost customers: Merchants benefit greatly from NB01 WiFi advertising in combating customer churn (also known as customer churn). If the customer churn rate of merchants is high, it may have a negative impact on their business.

You can identify at-risk customers using NB01 WiFi analytics. Then, you can send them a targeted message with an offer to entice them to return and re-establish their loyalty.

Cost effectiveness: Compared to other marketing methods, NB01's WiFi Marketing does not require additional fees. Even without the help of professionals, you can create exquisite advertisements for your own merchants through the built-in merchant advertisement self-service page of NB01 advertising router, which is an affordable way for you to reach customers.

Customer insight: NB01 WiFimarketing router provides data analysis capabilities, allowing you to view visitor dates, numbers, and new visitor arrivals. These valuable insights can help business owners improve their products and services, and create more targeted marketing campaigns. For merchants who purchase NB01, these features are free!

Chain Store Management: For business owners with several or even dozens of coffee shops, restaurants, and gyms, the NB01 WiFi Markeing Router supports you to place WiFi advertisements for each location. The advertisements can be the same or differentiated according to the different markets in which each store is located. At the same time, it can analyze the data of each store,you can compare the data across the different locations and for any given period. and all you need to do is sit in the headquarters office and turn on your computer and phone, with almost no additional cost.

While you could set up your own guest network and provide shoppers with the password, that’s not exactly WiFi marketing in action. Essentially, that works the same as it would if you were to have a guest in your home. You share the password, they surf the net, and then they leave. With true WiFi marketing, you’ll have that opt-in where you collect some sort of data and consent from users.

Therefore, implementing WiFi marketing requires the use of some tools or partnering with companies that can tailor these WiFi services to your specific needs.

NB01 is an excellent router designed for retail WiFi marketing. It has various built-in WiFi marketing tools and supports up to 256 devices to connect to the internet, with a signal coverage area of 300-1000 square meters. The key is that its cost is even lower than a regular home router, which makes it affordable for ordinary hotels, restaurants, gyms, billiard rooms, cafes, and wedding halls. In the past, a set of WiFi marketing services cost thousands or even tens of thousands of dollars, which was unattainable.

Contact us immediately to install NB01 Marketing router to increase your brand exposure, store sales, and customer retention, especially for chain store owners with multiple branches. Don't hesitate anymore! We offer attractive discounts to high-quality merchants, and you can even get a free trial opportunity.

Pakistan Branch

Country Manager

Kelvin WhatsApp: +92 0328 1755387

Lahore BD Manager

Adnan Aziz WhatsApp: +92 3003242359

Karachi BD Manager

Kashif Majeed WhatsApp: +923472211660

Mahil Asif WhatsApp: +923132656116

FAISAL SOOMRO WhatsApp: +923132168086

In key cities in Pakistan such as Karachi and Lahore, we offer cash on delivery and doorstep experience services, with free installation to allow you to experience advanced WiFi marketing services and accelerate business growth!

Hong Kong Headquarters

E-mail:services@nbnet.xyz

WhatsApp:+1 832-866-8843

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Location:Unit 12, 20/F, Goodview Commercial Centre, 2-16 Garden Street, Mongkok, Kowloon, Hong Kong